November 30, 2023

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Bridgepoint acquires marketing technology and services leader Team ITG from Equistone to accelerate its global growth

3 min read
  • Team ITG has 1,000+ staff members throughout the British isles, Europe and The us, with its sights established on worldwide expansion
  • Clientele include things like some of the world’s most recognisable brands these as GSK, Heineken, Jaguar Land Rover and PUMA

LONDON, March 28, 2022 /PRNewswire/ — Bridgepoint has obtained a the vast majority stake in quick-escalating Influenced Pondering Team (Group ITG) from previous shareholder Equistone Companions Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will assistance the existing administration group to deliver the up coming period of Crew ITG’s enhancement internationally, centered on U.S. expansion with its cloud-primarily based promoting technological know-how and promoting solutions.

Headquartered in Birmingham, British isles, with more than 1,000 workforce across offices in Europe and The us, Group ITG is transforming the way worldwide models work their marketing. Founded in 2009, the company has currently come to be the ‘go-to’ option for lots of main organizations, which include some of the world’s most recognisable manufacturers: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and a lot of extra.

Workforce ITG is a engineering-led, multichannel internet marketing activation business. Its disruptive advertising and marketing know-how (martech) system, CanopyCloud, is supported by its 24-hour innovative generation studio and award-winning consumer solutions ranging from strategy, artistic and imaginative creation, to delivery, efficiency advertising and marketing, Tv set, film and images. This blended product of technologies and expert services makes it possible for Team ITG to rapidly deploy bespoke remedies built close to unique shopper demands all aimed at offering efficiencies and generating quickly, agile marketing partnerships that deliver extraordinary outcomes throughout all channels.

Simon Ward, CEO of Group ITG, commented: “Our good results has been constructed on revolutionising the way marketers function, liberating them from cumbersome administrative tasks by means of our built-in ecosystem of match-shifting engineering and earth-class inventive providers. Created by entrepreneurs for entrepreneurs, our martech platform is very progressive, refreshingly intuitive, and incredibly impressive. GSK, just one of our several world wide customers, just lately explained our CanopyCloud platform as ‘the long term and coronary heart of their material functions.’

“We would like to thank Equistone for its superb assist in acquiring our small business around the past 4 several years. And now, our romantic relationship with Bridgepoint is another amazing milestone in our journey as we mature globally. We have the staff and the resources to supply even additional effective benefits for our customers across the entire world whilst also building a host of fascinating new partnerships.”

Emma Watford, companion and co-head of Bridgepoint’s expense functions in the British isles, reported: “Group ITG is a thriving advertising and marketing functions solutions enterprise with a powerful program featuring, CanopyCloud. It operates in a really large, increasing and fragmented sector that positive aspects from the increasing want for automation pushed by the change to electronic and personalised advertising and marketing. We are fired up to be backing the group at a very important time as they scale their know-how offering and come to be ever more world – spots the place we can supply the essential knowledge to accompany them on this subsequent stage in their journey.”

Whilst Equistone has sold its greater part stake, the business has reinvested in Group ITG via its committed Reinvestment Fund. This demonstrates Equistone’s ongoing aid and self confidence in the government crew, the driving pressure guiding the up coming stage of Team ITG’s expansion.

Paul Harper, Spouse at Equistone, mentioned: “We are very pleased to have partnered with Simon and the crew in the course of this exceptional period of the company’s development, comprising solid natural and organic and acquisitive progress. We are also delighted to be reinvesting in Crew ITG as a minority shareholder and glance forward to continuing to assist the business’s bold worldwide development method.”

Bridgepoint was suggested on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Organization. Group ITG and Equistone were being advised by GP Bullhound and Eversheds Sutherland.

Source Group ITG

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